Thursday, December 4, 2008

Source of Gregory Leak Revealed

According to an article in The Huffington Post, hackles are up on several executives over at NBC due to the leak surrounding David Gregory's ascension to the Meet The Press throne. What was most disturbing about this article was the scurrilous accusation that Chuck Todd was in some way responsible for the leak.

The staff at Viva Chuck Todd found this libelous salvo beyond the pale of belief and responded accordingly by mobilizing the entire editorial staff late last night to get to the bottom of who exactly is responsible for the leak and hopefully inoculate The Chuck from any further blame. Findings as of this morning were both shocking and disturbing.

According to VCT reporting, it appears that not one, but several people were responsible for the Gregory leak. One of the most surprising aspects of this story is that the leak came not from the news division, but from the entertainment division. Their apparent motive was a complete takeover of the news division paving the way for a revamp where a variety/game-show format would be pursued. According to multiple anonymous sources, the leader of this group was germ-phobe and host of NBC's Deal or No Deal, Howie Mandel. Sources tell us that Mandel has always had an eye on the Sunday morning news show as an excellent vehicle to parlay the success of Deal or No Deal.

The Viva Chuck Todd editorial offices have also come into possession of Mandel's notes where he sketched out changing the Meet The Press set to resemble the Deal or No Deal set where political newsmakers would sit before the 26 terraced briefcase girls and be directed to get their questions by calling on a scantily-clad model one at a time who would then open the case and read the guest a probing well-researched news question or in some cases a light-hearted general interest question submitted by a viewer. The Mandel notes also revealed that back-channel arrangements had already been made to have former U.N. Ambassador John Bolton be the first guest of the new show along with a whole new round table discussion group consisting of Ben Affleck, Star Jones, Ann Coulter and The Obama Girl. There was also to be a closing musical number planned for each show performed by cross-dressing manazon RuPaul. A musician who had been hired for show's band revealed that the first number was to be a take-off on the RuPaul hit Supermodel where the main chorus lyric "you better work!" was to be aimed towards the incoming Obama administration.

Where David Gregory fits into all of this is still unclear, but the same musician who revealed the first closing number told Viva Chuck Todd that Gregory would of most likely been retained after the "coup" for his dancing and comedic talents. Over the years, Gregory has displayed an uncanny flair for R&B interpretive dance and impersonations.

While Mandel was the front man for this cadre, the true puppet master was acclaimed West Wing creator, Aaron Sorkin. Sorkin apparently was still harboring ill will towards NBC for the cancellation of Studio 60 on the Sunset Strip and felt that this remaking of Meet The Press would be the right formula of news and entertainment he failed to capture with Studio 60. As of this morning, representatives for Mr. Sorkin were refusing comment and directed VCT inquiries to their legal counsel.

Shortly before press time, NBC released a statement saying that this Sunday's installation of Gregory as the new host of Meet The Press will go ahead as planned. No decisions have been made as to whether charges will be filed against Sorkin and Mandel.

Tuesday, December 2, 2008


Well, according to and The Huffington Post, David Gregory is getting the MTP gig.

I'll leave the comments to all of you.

Monday, December 1, 2008

Forehead slapping idea of the year:
Let Rachel Maddow Host Meet the Press
by Tina Brown

The venerable and sassy Dame editor-supreme, Tina Brown, let loose today with an editorial in her her new cyber-pub, The Daily Beast castigating the higher-ups at NBC for dragging out the whole replacing Russert drama. And frankly, we here at the Viva Rachel Maddow offices could not agree more.

But the real bombshell of the whole piece was the fact that she did not so much endorse any other of the obvious candidates: Gregory, Mitchell, Ifill, Todd, et al; but instead she just slapped her cards on the table declaring the obvious choice is Rachel Maddow.

In all seriousness, Maddow truly fits the die that Russert cast: an affable and warm demeanor that ingeniously masks an inquisitive and rapacious intellect bent on getting to the truth. The only downside is her unabashed declaration of political positions. But critics could easily be assuaged by several weeks of her doing the stellar job we know she could do.

Plus, just knowing how much this would piss off Scarborough makes it all the more rich.

Monday, November 3, 2008

Election Night Insanity Contest

You call it on this one. Fill out the zippy form above and cross your fingers. For those of you who feel lucky, you can fax your completed form to (619) 342-7432 or email your answers to for your chance to win a bag of Cerebral Itch schwag and be made famous on

Oh, and entries must be received by 5PM EST - November 4th, 2008

Friday, October 31, 2008

Mr. Softee: The Official Frozen Confection of Viva Rachel Maddow

Okay, forget the fact that Rachel had a bit of fun pointing out that a Mr. Softee truck was parked within the secured press zone of Senator Barack Obama's Florida ballpark rally yesterday, but just bathe in the brilliant innuendo one could have saying that the truck was at the wrong candidate's rally. I think an opportunity swollen with comedy, met a flacid end. Or I could just be a sixth-grader.

Sunday, October 19, 2008

"Uncle Pat" Buchanan jumps the racial shark

On a special Sunday edition of Hardball with Chris Matthews, Pat Buchanan crossed the line in commenting on General Colin Powell's endorsement of Barack Obama.

Rachel's "fake Uncle Pat" took his patented vitriol to a new level and gave voice to the repulsive and anachronistic position that Powell's support comes from the fact that they're both black. Buchanan all but dismissed Powell's sophisticated intellectual/nuanced sociopolitical presentation and clumsily assumed that skin color alone was influencing the most respected statesman of our time in backing Obama.

Joan Walsh of said it best, "Oh Pat, I'm so sorry you went there." Her pained reaction was reinforced by Chris Matthew's embarrassed stoicism as if a beloved relative had just made a drunken ass of themselves at a family dinner.

We Maddites look forward to Rachel taking her "Uncle Pat" to task for this one.

Rachel Maddow Neck Porn

In some depraved recess of the Maddite mind, there's an unnatural affection for that alluring beauty mark on Rachel's neck. It taunts us and haunts us because we can never get close to it.

Well, Friday night's show was a godsend in the respect that somebody behind the camera was drunk off their ass and gave us the best view of Rachel's tracheal erogenous zone that we Maddites could ever freakin' hope for. Behold, a blatant visual thrusting that brings us that much closer to Maddow ecstasy than we have ever been before.


The L Magazine interview

Wednesday, October 15, 2008

We're not even going to bother with a poll -
but we've got new presidential debate e-cards!

Oh, those wacky kids over at Cerebral Itch threw together some more e-cards based on the more memorable lines of tonight's debate. Enjoy (they're free).

Tuesday, October 7, 2008

Okay, so who won the 2nd Presidential Debate?

For the sheer academic exercise, we're putting up this poll; despite knowing how most of you are going to vote on this one. Oh, with that said, those kids over at Cerebral Itch created a brand new e-card in honor of tonight's shining moment - check it out

Sunday, October 5, 2008

SNL Mentions the Viva Chuck Todd/Viva Rachel Maddow V.P. Debate Drinking Game,...we think

Watch this clip and you tell us whether or not Tina Fey and the SNL writers sent a little Gladys Wood third-grade shout out to the Viva Rachel Maddow family. We like to think so; then again, we like to think a lot of things.

Thursday, October 2, 2008

So Maddites? Who won?

The results are in and apparently the highly astute Maddite saw through the cheerleader razzle-dazzle of Governor Palin and gave the night to Senator Biden.

Wednesday, October 1, 2008

VICE PRESIDENTIAL DEBATE Drinking Game brought to you by Viva Chuck Todd and Viva Rachel Maddow

You know John McCain is going to be tipping back more than a few tomorrow night, so why not join him in spirit while enjoying the most-watched Vice Presidential Debate in history. As only the
Viva Chuck Todd and Viva Rachel Maddow people could do, we've put together a drinking game complete with recipes of the official drinks for each of the candidates plus the official Rachel Maddow libation and the much-anticipated, Chuck Todd-y - the official drink of Viva Chuck Todd.

Prior to beginning the game, the group must pick an official arbiter who will make all official decisions. Their word is law.

Sarah Palin

Anytime Governor Palin says:
  • "Gosh"
  • "9-11"
  • "Y'know"
  • "Well Gwen"
  • "Islamic Fundamentalists"
  • "Russia" and/or "Pootin"
  • "Maverick"
  • "hockey mom"
  • "Joe six-pack"
everyone drinks.

If Trig is being hoisted around in the audience, take a drink.

If Trig get's a another spit-makeover by his sister or father, take 2 drinks and do the same thing to yourself.

Every time you see the "First Dude", take a drink and do a jumping chest bump with someone.

Anytime the television audience nervously giggles at a Governor Pal
in non-sequitur, everyone yells "Katie, I'd like to use my lifeline!" and drinks. Arbiter will have final say as to what qualifies, though not a hard call to make.

If Governor Palin should break down in tears and leave the stage prematurely - chug every last drop of booze in the room, doff your clothing and run naked through the neighborhood hooting in a schadenfreude-induced celebration.

Joe Biden

Anytime Senator Biden says:
  • "Aw c'mon"
  • "Malarkey"
  • "Scranton"
  • "Well Gwen"
  • "The policies of George Bush"
  • "Dick Cheney"
  • “John's a friend of mine” or a variation thereof
  • "Joe six-pack"
everyone drinks.

Anytime Senator Biden looks up to the rafters, audibly sighs OR raises his voice beyond an appropriate level out of sheer exasperation, everyo
ne drinks. Arbiter will have final say as to what qualifies, though not a hard call to make.

Anytime Senator Biden makes an inappropriate reference to Governor Palin's gender, everyone drinks. Arbiter will have final say as to what qualifies, though not a hard call to make because you probably will hear Biden's handlers slapping their foreheads and blurting "D'oh!".

Anytime Senato
r Biden makes the sign of the cross and asks for God to grant him patience, everyone drink from their partner's drink as if being given communion.

When Senator Biden looks at Governor Palin and says "Get the hell off this stage, you're an insult to the process!" or any variation thereof - chug every last drop of booze in the room, doff your clothing and run naked through the neighborhood just for the hell of it.

The Chilla from Wasilla - The official drink for Governor Palin

Scale ingredients to servings - Serve in a Mason Jar

3 oz amaretto almond liqueur
1 pint beer (preferably Midnight Sun Kodiak Brown)
2 oz Coca-Cola®

Pour the amaretto into the jar over crushed ice. Follow it up by pouring a chilled beer (Alaskan if possible). Then top it off with the Coke.

The Moji-Joe - The official drink for Senator Biden

1 1/2oz. Light Rum
1 oz. Lime Juice
1/2 Cup Delaware Punch or Hawaiian Punch
3-4 Mint leaves Club Soda

Combine lime juice, mint and punch in a Collins or highball glass.
Stir gently to bruise the mint.
Fill glass 3/4 with ice.
Add the rum.
Top with soda. Stir well.

The Perfect with a lemon twist - The official Viva Rachel Maddow drink

1.5oz sweet vermouth
1.5oz dry vermouth
lemon twist
over ice in a rocks glass

Watch Rachel personally whip this juicy bit of heaven up by clicking here

This drink is smooth and easy, as smooth and easy as “the Chuck” himself. Nothing harsh, or cloying or bitter. Just cool, baby. Smooth and cool, just like “the Chuck.”


Fill glass with ice and add

1 oz Malibu Rum
1 oz Parrot Bay Rum
½ oz Grenadine or Crème de Almond
Top off glass with equal parts orange juice and pineapple juice.
Shake and pour into glass.

This drink was designed by Patrick - Official Viva Chuck Todd Mixologist,
who can be found in the summer months manning the spirits
at the
Dragonfly Deck Bar in Kill Devil Hills, NC


Some Rachel-lovin' hilarity from the cats over at the lol-word

Monday, September 29, 2008

More Praise for Rachel:
The Los Angeles Times chimes in

Another stellar examination of what Maddites know already: Rachel is kicking some serious ass throughout the news industry. Our good friend Matea Gold over at the L.A. Times, who covered The Chuck's parallel meteoric rise in an article this past August, chronicles what happens when someone like Rachel uses brains and their power of personality for good.

Friday, September 26, 2008

The New York Times on Rachel:
"what she doesn’t have is a worthy opponent"

A great article by Alessandra Stanley explores Rachel's unabashed liberalism, her great voice and how she's a welcome presence amongst "the channel’s aging, white male divas".

Culture 11 explores the Rachel Maddow phenomenon

One of our favorite writers, Cheryl Miller over at Culture 11 dives into all the buzz surrounding our girl Rachel here and here. Some of you may recognize Cheryl's byline; she did a great piece on Chuckolytes earlier this month.

Channel Changer: The American Prospect takes a look at Rachel

A fine article on Rachel from Sam Boyd over at the American Prospect

Tuesday, September 23, 2008

Rachel's ascension continues

Any Maddites catch the latest promo for the Friday Presidential Debates?

It's sort of the first public face on the whole brouhaha of Uncles Matthews and Olbermann getting kicked to the curb and David Gregory getting the reins. In the midst of this commercial, a funny thing was noticed. Halfway through the promo, there was the lousiest Photoshop job of all the MSNBC boys (Scarborough, Olbermann, Gregory and Matthews) and Rachel. The announcer said the night would be hosted by Gregory, but on this slate of all the boys, a certain young lady stood out from the pack - Our Rachel. Even though David Gregory was the official anchor for the upcoming night, there stood Rachel in front and perspectively bigger than Gregory in the center. In fact, Gregory looked a tad weasely in comparison with the other gentlemen who were ham-handedly cut and pasted into the montage.

She is the nicest and smartest juggernaut they will ever know - get out of her way boys.

Nice Job on Countdown Shuster

Hats off to you on filling in for Uncle Keith. There's something about this guy we like.

Saturday, September 20, 2008

Decision 08 Theme Music

Okay, we've really outdone ourselves on this one (right click - save link as).

We feel especially proud that we beat MSNBC to the punch, because we know all Chuckolytes and Maddites are going to install this pronto.

Wednesday, September 17, 2008

Governor Sarah Palin Vlog #13: MADDOW!

Okay, so the Viva Rachel Maddow staff members have been getting emailed left and right about this video. It's a zany send-up of Sarah Palin with a friend who reluctantly admits a longing for Rachel. It isn't Disney, so don't click if you're easily offended.

Monday, September 15, 2008

And now a word from our sponsor:
New Cerebral Itch e-cards

Here's just a couple of the new political e-cards we've added.

Did you really think we'd sit by and let this whole McCain/Palin thing go by without popping off?

Thursday, September 11, 2008

Last moment's pause

A truly "special" comment from Ms. Maddow.

Tuesday, September 9, 2008

Now that's more like it

Tonight's show was the show we tuned in to see last night. Snappy opening credits, a multitude of fresh guests and Rachel looking like she's been at this for years. We'll have more later, but until then, flood us with comments.

Monday, September 8, 2008


Tonight's post is a two-fer. In our first poll we ask what you thought of this new show, it's format and overall representation of the Maddow brand. Take note of the "other" option; the gray box below that option is for you to write in exactly what you thought.

Well...? Part Deux

Our next poll has to do with what was your favorite segment. You had Ms. Information, a concise examination of topical facts. Talk Me Down, a self-professed opportunity for catharsis and reason. It's Pat, a segment with "Uncle Pat" Buchanan that takes it's title from the androgynous SNL character created by Julia Sweeney, causing all of us to chuckle knowing that if Buchanan knew the origin he would probably have a stroke. And lastly, Just enough. A obligatory pop-culture segment with her Air America sidekick, John Stevens, er, correction, Kent Jones.

Let us know which one was your favorite:

MSNBC online marketing steps up to the plate and we stand corrected

Just in time for Rachel's debut, MSNBC created an online presence that properly represented Rachel's place amongst the gentlemen that also have their own shows. Now the only thing missing is The Chuck and his own show...patience Chuckolytes, patience.

Wish Rachel your best

Wish Rachel all the luck in the world on her big night by leaving a comment on this post.

Break a leg Rachel, there's a lot of people rootin' for you.

Sunday, September 7, 2008

Dr. Maddow's MIXOLOGY:
The Perfect with a lemon twist

As all you Maddites prepare for the big night, we thought it only appropriate that we furnish you with an official libation to accompany your viewing pleasure of The Rachel Maddow Show. Allow us to present the very drink that Rachel and Susan enjoy at home:

The Perfect with a lemon twist

1.5oz sweet vermouth
1.5oz dry vermouth
lemon twist

over ice in a rocks glass

Also, we felt that a drinking game for the premiere episode of The Rachel Maddow Show was in order. Since we have no idea of the format or guest list, we're going to punt and go with every time Rachel is on the screen, raise your glass and cheer at the top of your lungs. Every time you get a glimpse of that damned sexy beauty mark on her neck, sip your libation of choice (preferably The Perfect). If she should happen to mention Viva Rachel Maddow, down a double shot of hard liquor, kiss the TV and run through your neighborhood naked, because that's sure as hell what we're going to do.

New Viva Rachel e-cards in honor of her big night

The folks over at Cerebral Itch fired up three new Rachel Maddow e-cards in honor of her big night. One is to keep your friends away while you enjoy the show in peace and another is an invite for a viewing party. The third is just an ode to smart girls...Rachel of course, being the queen.

They're free and made with the warm breath of puppies...enjoy.

Saturday, September 6, 2008

Nothing like having the support of the MSNBC marketing department two days before your big night (or lack thereof)

So as the Viva Rachel Maddow staff was preparing the for the big night, we thought we'd zip over to MSNBC and snag the new show logo so we could put up an ad link on Viva Rachel Maddow and help the cause. Well, much to our surprise, as of today, there's still no presence for The Rachel Maddow Show anywhere on MSNBC. A couple of press releases and collateral mentions here and there, but otherwise, nada.

Now, we're sure there's nothing but chaos this weekend at MSNBC as preparations are being made, but c'mon - This is Rachel Maddow we're talking about here; someone with an online fanbase probably hovering around 95% and ready to do the viral marketing heavy lifting. Plus adding insult to brand injury: there's a nice little picture strip in the upper right-hand corner of the MSNBC page with David Gregory, Chris Matthews, Keith Olbermann and Joe Scarborough. All fine gentlemen with their own shows, just like a certain young woman come Monday who'll be kicking ass and taking names. Let's get her picture up there!

The first taste of how our weeknights just got a whole lot better

Rachel Maddow stands up against facial hair tyranny and stands up for The Chuck's goatee

You know, there's a rush the Chuckolytes get when Rachel Maddow throws them some crossover love as she works The Chuck's goatee into the opening schtick of Countdown's Oddball segment.

Thursday, September 4, 2008

Tuesday, August 19, 2008

Rachel Maddow gets her own show on MSNBC

The crew over here at the Viva Chuck Todd offices can't but help feel proud that someone we've been a big fan of for a while finally got her shot.

It was announced today that starting September 8th, Rachel Maddow will debut her own show at 9:00pm est/6:00pm pst replacing Verdict with Dan Abrams.

MSNBC network president, Phil Griffin said it best, "This just completes our prime-time lineup. Our lineup makes sense now." Griffin went on to dispel the assumptions by some that Rachel's show would have a significant left-leaning bias, "We’re hiring Rachel because she’s a smart person. Rachel goes far beyond politics. She’s an expert on military affairs. She was a Rhodes scholar."

We challenge Roger Ailes to get behind a microphone and laud the academic credentials of his prime-time lineup.

Friday, August 15, 2008

NEW from Cerebral Itch and Viva Chuck Todd:
Rachel Maddow e-cards

It's been a little quiet on The Chuck front, so we thought it was a perfect time to roll out one of our new spin-off products that we're pretty proud of: Viva Rachel Maddow e-cards.

Just like The Chuck's e-cards, they're free, sassy and look great on the iPhone. If you love Rachel as much as we do, start sending out the cards declaring your appreciation for the Wonder Woman to The Chuck's Superman (yeah, we know that was a tad over the top).

Tuesday, August 12, 2008

Viva Rachel Maddow has launched

Well, you knew this day would come.

Viva Rachel Maddow has officially launched. Stay tuned for the same great taste you get from our brother publication, Viva Chuck Todd. For the time being, we've got free Rachel Maddow e-cards.

Knock yourself out.